Friday, June 6, 2008

How Yahoo Plans to Get Things Going on the Go

Yahoo is to unveil a new mobile search offering for cellphones, stepping up its attack on the mobile market, according to the WSJ.
''Yahoo plans to significantly step up its attack on the mobile market, based on a piece of software that the company hopes will be widely used on cellphones.
Where search engines typically give computer users a list of Web sites, Yahoo is trying to provide more specific answers to cellphone queries so consumers don't have to click around as much to find what they're looking for.
Yahoo will use Web ads and links to aggressively encourage users to download its software for phones themselves, breaking from a past strategy of mainly relying on assistance from cellphone carriers and handset makers.

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