Yahoo! Reinvents Search for the Mobile Web

Yahoo! has today expanded the reach of the popular new Yahoo! oneSearch service to the Mobile Web in the United States.

The search service that initially launched in Yahoo! Go for Mobile 2.0 is now accessible on more than 85 percent of mobile phones through the mobile Web and is also available through the gamma version of Yahoo! Go for Mobile 2.0.

Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more. To dig more deeply into the results, a consumer would simply need to click on any item or category. For example, to see all the movies playing at a specific listed theater, just click on the theater name.

Yahoo! oneSearch on Yahoo!s Mobile Web site has sponsored search results and display advertisements built into the experience. Consumers can click on an ad to go to the advertisers mobile web site or a landing page to get more information about the advertisers offerings, including the ability to call the advertiser.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.